MK201 Principles of Marketing
3 Credits
Integrates the various facets of marketing from research and planning to challenges faced in
product development, distribution, pricing, and promotion of goods and services. Through
in-class activities, students will view marketing problems and opportunities from different
perspectives, and will practice applying marketing principles to an original product.
Fall/Spring
Contact Our Admissions Team
Undergraduate Admissions
(800) 437-0048
admissions@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.
Graduate/Online Admissions
(800) 325-1090
FPUonline@franklinpierce.edu
Monday-Friday, 8 a.m.-4:30 p.m.