Course List
MK335 Public Relations
3 Credits
Public relations are a significant component of a market communication plan, and are often
used to introduce new products/services before significant advertising expenditures occur.
This course explores options and strategies organizations and celebrities can pursue for the
purpose of building goodwill, education, issues management, and crisis management for all
stakeholders. Prerequisites: Junior class standing, or permission of instructor.
Fall, odd years
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