Course List
MK360 Mobile Marketing
3 Credits
Mobile marketing is a disruptive force facing marketing decision makers, who are increasingly allocating more resources to this phenomenon. Students interested in new media and digital marketing will develop skills and knowledge that include effective mobile design, app marketing, mobile search, mobile advertising, augmented and virtual realities, location-based devices and beacons, near field communications, mobile payment systems, and mobile analytics.
Prerequisite: MK201
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