Course List
MK474 Marketing Mgmt for a Green Economy
3 Credits
Business organizations are quickly developing green business strategies, while consumers are
increasingly demanding quality products that ensure a healthy planet. The course presents
product, pricing, distribution and promotional strategies that are applicable to green marketing
initiatives and that balance business profitability with buyer affordability. Prerequisites:
MK201, senior class standing, Marketing major or minor or permission of instructor.
Spring
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