Course List

SR310 Sports & Recreation Marketing

3 Credits

This course will direct students to a better understanding of the theoretical backbone that makes marketing such a distinctive and vibrant component of the sports and recreation profession. Through the examination of real-world examples and practical application exercises, students will learn how to understand the tools and skills involved in marketing, evaluate marketing efforts, and use the strategies necessary for successful marketing campaigns in sports and recreation. Prerequisites: SR100, or declaration of marketing major or marketing minor Spring, odd years, or as needed.

Return to Course Listing