Marketing

Marketing

Professor:  Jason Little 
Associate Professor: Mack Bean
Lecturers: Robert McGeough, Kent Whitman

A Bachelor of Science degree is offered in Marketing for online and traditional students.

A minor is offered in Marketing.


Mission and Learning Outcomes of the Marketing Program

The mission of the Marketing program is to develop the knowledge and skills necessary for graduates to effectively develop, price, promote and distribute earth-friendly, world-class quality products/services that satisfy the needs and wants of consumers and organizations.

The program has the following intended learning outcomes:

  • Students will analyze the internal and external environment, including global and ethical perspectives, via appropriate information sources when making marketing decisions.
  • Students will distinguish how to develop, distribute, price, and promote quality products that integrate sustainable business practices.
  • Students will distinguish consumer and organizational buyer behavior.
  • Students will demonstrate effective business writing skills.

Students are provided opportunities throughout the program to apply learning outcomes to real world experiences such as internships, the Small Business Advisory Group, Enactus, and other experiential learning situations.

Major Requirements for Online Students

In addition to all graduation requirements and College Core Requirements, the following courses must be completed successfully:
MK214 Consumer Behavior
MK333 Marketing Research 
MK350 E-commerce
MK474 Marketing Management for a Green Economy
MK___  Marketing Elective*
MK___ Marketing Elective*
MK___ Marketing Elective*

*From MK304, MK317, MK335, MK360, MK365, MK299/399/499, AD370, DMD330, MN342, SR310

Major Requirements for Traditional Students

In addition to all degree requirements and College Core Requirements, the following courses must be completed successfully:
MK214 Consumer Behavior
MK333 Marketing Research 
MK350 E-commerce
MK390 Internship in Marketing or 
MK395 Advanced Internship or 
MK495 Senior Independent Project
MK474 Marketing Management for a Green Economy

MK__  Marketing Elective*
MK__ Marketing Elective*
MK__ Marketing Elective*
*From MK304, MK317, MK335, MK360, MK365, MK299/399/499, AD370, DMD330, MN342, SR310

Minor Requirements

A minor is offered to both business and non-business majors. The minor in Marketing requires completion of the following courses:
CIT140 Electronic Spreadsheets 
MK201 Principles of Marketing 
MK214 Consumer Behavior
MK474 Marketing Management for Green Economy
MK___  Marketing Elective*
MK___ Marketing Elective*

*From MK304, MK317, MK333, MK335, MK350, MK360, MK365, MK390, MK299/399/499, AD 370, DMD330, MN342, SR310

Recommended Curriculum Guide - Marketing

First Year

Fall Semester

Credits

Spring Semester

Credits

AC101

Principles of Accounting I

3

AC102

Principles of Accounting II

3

CIT140

Electronic Spreadsheets

3

ET102

Principles of Microeconomics

3

ET101

Principles of Macroeconomics

3

______

GLE Elective

3

GLE101

First-Year Inquiry Seminar

3

______

GLE Elective

3

GLE110

First-Year Composition

3

______

GLE Elective

3

 

Total

15

 

Total

15


Second Year

Fall Semester

Credits

Spring Semester

Credits

BA213

Business Law

3

MN201

Principles of Management

3

FM224

Principles of Financial Management

3

MT260

Statistics

3

MK201

Principles of Marketing

3

MK214

Consumer Behavior

3

______

GLE Lab Science I

4

______

GLE Lab Science II

4

______

GLE Elective

3

GLE230

Second-Year Composition

3

 

Total

16

 

Total

16

Third Year

Fall Semester

Credits

Spring Semester

Credits

IB364

International Business

3

MK350

E-commerce

3

MK333

Marketing Research

3

______

Marketing Elective

3

MN321

Organizational Behavior

3

______

Marketing Elective

3

______

GLE Elective

3

______

Marketing Elective

3

______

GLE Elective

3

______

Elective

3

 

Total

15

 

Total

15




Fourth Year

Fall Semester

Credits

Spring Semester

Credits

MK390

Internship in Marketing or

3

BA471

Business Strategy and Ethics

3

MK395

Advanced Internship in Marketing or

 

MK474

Marketing Management for a Green Economy

3

MK495

Senior Independent Research Project

 

______

Elective

3

______

Marketing Elective

3

______

Elective

3

______

Elective

3

______

Elective

1

______

Elective

3

 

 

 

______

Elective

3

 

Total

13

 

Total

15

 

Total Credits

120

 

COURSE REQUIREMENTS

AD370 Advertising in America
DMD330 Social Media
MK214 CONSUMER BEHAVIOR
MK299 Independent Study
MK304 Advertising
MK317 Logistics Supply Chain
MK333 Marketing Research
MK335 PUBLIC RELATIONS
MK350 E-commerce
MK360 Mobile Marketing
MK365 International Marketing
MK390 Internship in Marketing
MK395 Advanced Internship
MK399 Independent Study
MK474 Marketing Management
MK495 Senior Independent Projec
MK499 Independent Study
MKELECT Advisor Approved MK Elect
MN342 Creativity & Innovation
SR310 Sports & Rec Marketing