Marketing

Marketing

Professor:  Jason Little 
Associate Professor: Mack Bean
Lecturers: Kent Whitman

A Bachelor of Science degree is offered in Marketing for online and traditional students.

A minor is offered in Marketing.

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Mission and Learning Outcomes of the Marketing Program

The mission of the Marketing program is to develop the knowledge and skills necessary for graduates to effectively develop, price, promote and distribute earth-friendly, world-class quality products/services that satisfy the needs and wants of consumers and organizations.

The program has the following intended learning outcomes:

• Students will analyze the internal and external environment, including global and ethical perspectives, via appropriate information sources when making marketing decisions.
• Students will distinguish how to develop, distribute, price, and promote quality products that integrate sustainable business practices.
• Students will distinguish consumer and organizational buyer behavior.
• Students will demonstrate effective business writing skills.

Students are provided opportunities throughout the program to apply learning outcomes to real world experiences such as internships, the Small Business Advisory Group, Enactus, and other experiential learning situations.

Major Requirements for Online Students

In addition to all graduation requirements and College Core Requirements, the following courses must be completed successfully:
MK214 Consumer Behavior
MK333 Marketing Research 
MK350 E-commerce
MK474 Marketing Management for a Green Economy
MK___  Marketing Elective*
MK___ Marketing Elective*
MK___ Marketing Elective*

*From MK304, MK317, MK335, MK360, MK365, MK299/399/499, AD370, DMD330, MN342, SR310

Major Requirements for Traditional Students

In addition to all degree requirements and College Core Requirements, the following courses must be completed successfully:
MK214 Consumer Behavior
MK333 Marketing Research 
MK350 E-commerce
MK390 Internship in Marketing or 
MK395 Advanced Internship or 
MK495 Senior Independent Project
MK474 Marketing Management for a Green Economy

MK__  Marketing Elective*
MK__ Marketing Elective*
MK__ Marketing Elective*
*From MK304, MK317, MK335, MK360, MK365, MK299/399/499, AD370, DMD330, MN342, SR310

Minor Requirements

A minor is offered to both business and non-business majors. The minor in Marketing requires completion of the following courses:
CIT140 Electronic Spreadsheets 
MK201 Principles of Marketing 
MK214 Consumer Behavior
MK474 Marketing Management for Green Economy
MK___  Marketing Elective*
MK___ Marketing Elective*

*From MK304, MK317, MK333, MK335, MK350, MK360, MK365, MK390, MK299/399/499, AD 370, DMD330, MN342, SR310

Recommended Curriculum Guide - Marketing