Digital Media Design

Digital Media Design

Affiliated Faculty:  Kristen Nevious

A Bachelor of Arts degree is offered in Digital Media Design to traditional students.

A minor is offered in Digital Media Design.

The Franklin Pierce Digital Media Design major is uniquely designed to address the needs of many prominent industries in our increasingly interconnected world. The World Wide Web is an ever-evolving, fast moving, content delivery platform that documents history, supports commerce, builds communities, entertains, creates change, and connects us. The variety and type of content is endless, requiring well-trained professionals to create it. Our students learn to create, edit, and manage professional visual, written, and audio content for delivery through the web. Specifically, Digital Media Design majors develop skills in visual, web & mobile design; branding & storytelling; concept development; research & documentation; project management; and writing, proofreading & editing. This focus on foundational web design and content development emphasizes strategic and critical thinking, digital and visual literacy, and applicative and experiential learning. Because of its efficient design, students can combine this degree with another for a double-major combination that significantly enhances a student’s career preparedness and marketability.

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Major Requirements

In addition to all graduation requirements, the following courses must be completed successfully to fulfill the major requirements:

DMD100 Introduction to Digital Media Design 3 credits
DMD105 Digital Design Foundations 3 credits

DMD120 User Experience and Interface Design 3 credits
DMD200 Exploring Digital Storytelling 3 credits
DMD205 Social Media, Ethics, IP, and Media Law 3 credits
DMD220 Web Design 3 credits
DMD250 Introduction to Data Visualization 3 credits
DMD320 Application and Mobile Design 3 credits
DMD330 Social Media 3 credits 
DMD400 Audio & Video for the Web 3 credits
DMD410 Digital Media Design Portfolio 3 credits

Electives
Choose one elective at the 200 level and choose two electives at the 300-level or above.

COMM210 Journalism 2 3 credits
COMM310 Convergent Journalism 3 credits
GC201 Graphic Design 3 credits
DMD390 Internship in DMD 1-4 credits
DMD490 Internship in DMD 1-4 credits 
MK201 Principles of Marketing 3 credits
MK304 Advertising 3 credits

Minor Requirements
The department offers the following program of study to all students seeking a minor in Digital Media Design (18 credits):

Minor Core Courses (9 credits)
DMD100 Introduction to Digital Media Design  
DMD105 Digital Design Foundations                                     
DMD120 User Experience and Interface Design 

Choose one of the following courses (3 credits):
DMD200 Exploring Digital Storytelling 
DMD205 Social Media, Ethics, IP, and Media Law 
DMD250 Introduction to Data Visualization

Choose two 300-level or above elective courses (6 credits):
DMD320 Application and Mobile Design 
DMD330 Social Media 
DMD490 Internship in DMD

Recommended Curriculum Guide – Digital Media Design

*One or more additional electives may be needed to fulfill general education requirements. See General and Liberal Education (GLE).